October 14th, 2009
Glo Bible has high-resolution photos, virtual tours, interactive timelines and a slick, youthful publicity campaign.
With its soft rock soundtrack and perky narrative, the trailer could be for a new TV show or a teen skincare line. But the slick advert is selling something ancient and unglamorous.
Launched worldwide tomorrow and retailing at £59.99 in the UK, Glo claims to be the Bible that will engage the digital generation of Christians.