October 14th, 2009

The Guardian: “Glo Bible spreads word (and HD video) of God to digital generation”

Glo Bible has high-resolution photos, virtual tours, interactive timelines and a slick, youthful publicity campaign.

With its soft rock soundtrack and perky narrative, the trailer could be for a new TV show or a teen skincare line. But the slick advert is selling something ancient and unglamorous.

Launched worldwide tomorrow and retailing at £59.99 in the UK, Glo claims to be the Bible that will engage the digital generation of Christians.

Read more

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One Response to “The Guardian: “Glo Bible spreads word (and HD video) of God to digital generation””

  1. [...] pictures) malc_smith participates in the macro photography monthly assignment. Highly stylized andThe Guardian: Glo Bible spreads word (and HD video) of God …The Guardian: Glo Bible spreads word (and HD video) of God to digital generation … to be the Bible [...]

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